On Tuesday, January 27th, we moved from Shepherd.com to BookDNA.com. The site itself is not changing. Your account, data, and experience will remain exactly the same. Only the name and URL are changing.
Why the change?
I’ve been thinking about this shift for most of 2025. After talking with readers about our full app, I decided that "Book DNA" better reflects what we have built and are continuing to build.
You can download the new logo to use on your website here:
