Book marketing shouldn't be this hard.
Goodreads doesn't care about authors, Amazon is forcing authors toward paid ads, and beyond that, authors are mostly on their own.
We do something different: we connect your book to the readers most likely to love it, through book lists you create, in your voice. It's free, it takes a little of your time, and it works because readers actually want it.
What you can do today on Book DNA
We've built two formats so far. Both are free, and both put your book in front of readers who are actively searching for their next read:
It's working, and we're working to do more.
Over 2.2 million readers visited Book DNA last year, all actively looking for their next book. This isn't social media doom-scrolling. These are readers searching for their next read.
Full transparency: that's down from 3.2 million the year before. Google's algorithm has been brutal across the publishing web in 2025, and we're working hard to recover. We publish our monthly traffic stats here so you can see exactly where we are.
And once you create a list, we promote it forever. Every list is one we keep working to put in front of new readers, month after month.
How do we get readers to your list?
Once you create a list, we work to put it in front of the right readers; through our personalized book recommendation newsletter, our internal book-matching across the website, search engines, and partnerships with book communities and influencers. We give you tools to share on social media too.
More details on how we do this here.
Are you Oprah?
No, I get asked this a lot, but I'm not Oprah 😀.
Book DNA isn't a massive burst of exposure. We're slow and steady exposure, month after month, to the readers most likely to love your book.
I tell authors that Book DNA should be one of the 100 things they do to market their book. My goal is to become five of those 100 things within a few years.
Help us build what's next.
Book DNA is funded entirely by readers and authors who want this to exist. Your membership keeps us independent and funds what we build next:
- Share interesting facts & stories: a new format to help nonfiction authors pull readers toward their book (and some fiction authors).
- Introduce your characters: a new format to help fiction authors reach readers through their characters (and some nonfiction authors).
- A full book tracking app for readers, so they build a long relationship with Book DNA and keep finding your book over time.
Memberships start at $50 a year with perks to help authors launch new books and get extra exposure.